Citizen Engagement: questions comments concerns

Election - 2018 Third Party Advertisers

Election - 2018 Third Party Advertisers 

What is a Third Party advertisement?

A Third Party advertisement is considered an advertisement, in any medium, that has the purpose of promoting or supporting or opposing a candidate(s) or a 'yes' or 'no' to a question on a ballot. Individuals, corporations or trade unions are eligible to register as a third party advertiser provided that they have formally registered with the local Clerk as a third party advertiser. Third party advertisers are required to identify themselves on campaign advertisements and signs, so that it is clear who is responsible for each sign and advertisement that appears or is broadcast. 

A Third Party Advertisement does not include:

  • An advertisement by and under the direction of a candidate;
  • Where no expenses are incurred by the person/entity in relation to the advertisement; and
  • When given or transmitted by an individual to employees, by a corporation to its shareholders, directors, members or employees or by a trade union to it's members or employees.

Who can be a Third Party Advertiser?

  • Any person who is a resident in Ontario;
  • A corporation carrying on business in Ontario;
  • A trade union that holds bargaining rights for employees in Ontario. 

How can a Third Party Advertiser register?

A third party advertiser must register with the Township of Lake of Bays. Registrations can be accepted by the Clerk, or a designate, between the 1st day for filing nominations - Tuesday, May 1, 2018, and the Friday before Voting Day in a regular election - October 19, 2018. There is no registration fee for third party advertising, but the Clerk must examine the registration and then certify the notice of registration if deemed compliant, or reject the registration. If third party advertisers want to advertise in more than one municipality, they will have to register in each municipality.

Third Party Advertiser Registration Package

Notice of Third Party Registration - Form 7
Financial Statement - Auditor's Report Third Party - Form 8
Financial Statement - Subsequent Expenses - Form 5
Notice of Extension of Campaign Period - Form 6
Municipal Campaign Account 
Estimated Maximum Advertising Campaign Spending Limits


Key Dates:

  • April 1, 2018 - New rules come into effect.
  • May 1, 2018 - Accept filings for registration for third-party advertising.
  • September 25, 2018 - Issue Certificate of Maximum Campaign Spending Limits to third party advertising registrants.
  • October 19, 2018 - Last day for third party advertisers to register at Clerk's Office.
  • December 31, 2018 - Campaign Period Ends - Deadline for third party advertisers to provide Clerk with written notification of deficit and continuation of campaign period. 


For more information on Third Party Advertisers, please contact the Clerk. 


Carrie Sykes, Director of Corporate Services/Clerk
Township of Lake of Bays
1012 Dwight Beach Road
Dwight, ON  P0A 1H0
Telephone:  (705) 635-2272, ext. 236



Requirements of Third Party Advertisers

2018 Guide for Third Party Advertisers 

(Ministry of Municipal Affairs) 

2018 Free Information Session Slideshow (Ministry of Municipal Affairs)

Election Signs By-law 2018-013

2018 Election Procedures





















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