Muskoka’s Digital Service Squad to take Businesses to New Heights

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Across the province, businesses have been transforming their digital presence as a result of a partnership between the Province of Ontario, OBIAA (Ontario Business Improvement Area Association) and Digital Main Street, a program and service that helps main street businesses build and improve their online presence and digital capabilities. Huntsville, Bracebridge, Gravenhurst, Lake of Bays, Muskoka Lakes and Georgian Bay BIAs and downtown core sectors are able to access the free services offered by the Digital Main Street program.

“We are thrilled to be taking on this exciting project,” says Watters of Well Known Marketing and Advertising Agency, based in Huntsville, who has been selected to act as Muskoka’s Digital Service Squad (DSS). “We know that there’s no shortage of talent and ambition in our region. This program will help to ensure that local business owners have the digital tools and literacy they need to showcase their hard work and get the foot traffic and online traffic they need to reach the next level.” 

Watters will be joined by three representatives from her agency of nine professionals – Dan Powers, Emily Blackman and Marie Kamukuny – who will make up the core of the DSS team, will consult business owners about their digital presence, Google products, and social media. The rest of her team will help facilitate a variety of workshops on topics including digital advertising, customer communications, and building brand awareness.

Muskoka’s Digital Main Street program launched in January, and business owners are encouraged to reach out to the DSS as soon as possible to make inquiries and schedule a consultation. To be eligible for DSS services and support, businesses must be members of their local BIA or be deemed a downtown business by their Township.

“The Township of Lake of Bays is excited for the Muskoka Digital Service Squad to begin business outreach in our community. It is critical for businesses to adopt technology to remain competitive and we are grateful for the grant from OBIAA to allow our business community to receive one-on-one digital technology support at no cost to them.” - Jennifer Clancy, Economic Development Coordinator, Township of Lake of Bays.

Additionally, the Digital Service Squad is encouraging all Muskoka businesses that offer digital services such as social media management, web design, digital advertising and tech support to go Digital Main Street's website and register as a vendor in the Vendor Directory. The DSS will be referring to the directory of vendors when consulting with business owners, and suggesting they reach out to local business that offer services and products that can improve their online presence.



Kyra Watters, Muskoka’s Digital Service Squad
Suite #214, 1 Crescent Rd, Huntsville
P: 705.380.3432
Social: Facebook and Instagram

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