Township of Lake of Bays Formally Launches new Brand and Website

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Dwight, Ontario – September 28, 2018

On September 27, 2018, Mayor Bob Young officially unveiled the new Lake of Bays logo (sign) on the building identifying the Municipal Office in Dwight. Several other signs were revealed, as well as new vehicle graphics and merchandise. The inauguration of the township brand also coincided with the launch of a new municipal website.

The branding and website project represents the culmination of priorities identified in the Township’s Economic Development Strategy. This significant communication initiative was supported by the Ministry of Agriculture, Food and Rural Affairs via the Rural Economic Development Program.

Public input was critical in the development of the brand and the website. Community consultation and engagement sessions were held in the spring of 2018 with great success.

Mayor Young shared that, “during our consultations developing our Economic Strategy, our community engagement and the re-branding initiative, we heard a consistent message – it is time for a change.” 

The new brand is more than just a logo or tagline – it communicates the distinct characteristics, unique value, and opportunities the region has to offer. It represents an exciting opportunity to create a visual identify for Lake of Bays that will unify the township’s four hamlets in a sense of community pride. It reflects what Lake of Bays is, and inspires what it can be in the future. The new brand will be implemented on an ongoing basis throughout the township. The transition will take place over time as assets are replaced.

The municipal website has been redeveloped to support the re-branding in its goal to position Lake of Bays as a destination while enhancing community development and business activity. It is a modern and effective space to distribute information about the municipality. Visit us at

“The previous (and our first) logo has served us well for over 40 years,” said Mayor Young. “Our new logo is modern, vibrant and tells the story of the whole of our community. I am confident this new brand and logo will be equally effective as we progress into the future.”


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