A Third Party advertisement is considered an advertisement, in any medium, that has the purpose of promoting or supporting or opposing a candidate(s) or a 'yes' or 'no' to a question on a ballot. Individuals, corporations or trade unions are eligible to register as a third party advertiser provided that they have formally registered with the local Clerk as a third party advertiser. Third party advertisers are required to identify themselves on campaign advertisements and signs, so that it is clear who is responsible for each sign and advertisement that appears or is broadcast.
A Third Party Advertisement does not include:
- An advertisement by and under the direction of a candidate;
- Where no expenses are incurred by the person/entity in relation to the advertisement; and
- When given or transmitted by an individual to employees, by a corporation to its shareholders, directors, members or employees or by a trade union to its members or employees.
Please review the 2022 Guide for Third Party Advertisers produced by the Ministry of Municipal Affairs for more information.